JAFRA USA Launches Color Line Aimed at the Diverse World of Women's Skin Tones

Deluxe color line addresses the diverse beauty needs of Asian woman

LOS ANGELES, CA — JAFRA® Cosmetics International, Inc. USA (JAFRA USA) launched the makeup professional-inspired JAFRA Color Line, the first update to the line in ten years. Touted as the ‘next generation of beauty,’ JAFRA Color features new sleek packaging, scientifically-proven formulations and fabulous shades that cater to all women including the varying range of Asian skin tones and complexions, eye color, eyelid shape as well as face structure.

JAFRA Color was launched in collaboration with celebrity makeup professionals, Sergio López-Rivera and Aliesh Pierce. An acclaimed Hollywood stylist, López-Rivera has created looks for top actresses, including Alicia Silverstone, Kerri Russell, Patricia Arquette, Kate Walsh and Christina Ricci. Pierce is a world famous makeup stylist and skin specialist whose elite client list includes Vanessa Williams, Queen Latifah, and the Obamas. Pierce played a key role in the development of the diverse array of foundation shades to suit a global palette.

“With the launch of JAFRA Color, we wanted to create and provide more choices for all women including the wide-ranging Asian community,” said Connie Tang, President of JAFRA USA. “We use cutting edge science with the best nature has to offer, so we can deliver products that help women and men look good and earn additional income at the same time.”

JAFRA Color’s new formulas have been designed to offer consumers perceivable benefits through nature’s best ingredients in combination with JAFRA’s competencies in skin care. For instance, infused with botanicals and Vitamins C and E, the Full Coverage Lipstick combines brilliant color, a velvety finish, and long-wear for 8 hours. The new Lash Maximizing Mascara dramatically volumizes, lengthens and curls with a patented cotton extract, Vitamins B5 and E.
Other products include 7 new triple-milled eyeshadow trios, 3 new blush shades, and 10 new nail lacquer shades. The Automatic Eyeliner, Brow Pencil and Eye Pencil have been newly reformulated to ensure ease of application and wear. Highlighting darker skin tones, the color line features a new Cream Concealer in Deep and Always Color Stay-On Makeup SPF 10 in 3 new shades for darker complexions.

“The jewel of the darker skin tone assortment is the new makeup artist inspired Dark Imperfection Corrector, which is a moisturizing concealer that corrects discoloration and hyper-pigmentation,” said Leah Cadavona, director of marketing for JAFRA USA. “This particular product helps address needs of women with darker skin tones, which is a much needed addition given today’s ever increasing multicultural society,” Cadavona said.

For over 50 years, JAFRA Cosmetics has been transforming lives with innovative and quality skin care products and exceptional career opportunities. Tang shares that “In the United States, Asians have a long tradition of entrepreneurship. We have seen the significant impact of Asian-American entrepreneurs in the economies of local communities and the country at large. At JAFRA, we also want to help provide additional opportunities for the Asian consumer to earn more income and/or explore a new career path as home-based business owners through our direct selling and consulting program.”

JAFRA successfully created its most contemporary color line in collaboration with HIRST PACIFIC LTD, a branding and design consultancy based in New York, New York. Reflecting a balance between science and nature, the new color line has a look that is fresh and timeless. Each custom-made package has a curvilinear yet symmetrical design that mimics nature. The color palates of silver and white, both found in science and nature, were chosen to create an association with JAFRA’s advanced technologies.

Created for women across generations and cultures, JAFRA Color is a spectacular and luxurious color line with global appeal.

ABOUT JAFRA Cosmetics International, Inc.
JAFRA Cosmetics was founded in Malibu, California in 1956 by Jan and Frank Day with the vision of providing women with world-class products and business opportunities. In 2004, the privately-held JAFRA joined the Vorwerk Group, a German-based, multi-billion dollar international direct sales company, represented in over 60 countries worldwide.

JAFRA’s 550,000 worldwide Independent Consultants make it one of the world’s largest producers of cosmetics today. With annual sales in excess of half a billion U.S. dollars, JAFRA has a worldwide product portfolio that encompasses skin and body care as well as spa products, color cosmetics and fragrances, which JAFRA produces using only high-quality natural ingredients and state-of-the-art manufacturing facilities. JAFRA products are manufactured using a brand new $30 million manufacturing facility, which came on-line in Queretaro, Mexico in early 2010. JAFRA products are sold globally in 18 countries including Latin America, North America, Europe and now Asia. For more information, please visit www.jafrausa.com.