MYX® Nominated for
Namic Vision Awards 2009
“Dig”, channel’s monthly artist vignette, nabs second consecutive nomination in annual awards recognizing diversity in television programming
By Bradford Adkins, Manila Mail Community Editor
REDWOOD CITY, CA. — MYX®, the only Asian-American music and lifestyle channel, scored its second consecutive nomination at the 2009 NAMIC Vision Awards (National Association for Multi-ethnicity in Communications). The prestigious entertainment industry award honors achievements in television programming diversity.
The nationally distributed MYX®, which is owned and operated by ABS-CBN International, got its 2009 NAMIC nod for “Dig: Lyrics Born” in the Digital Media Short Form category. Other nominees in said category are: “Ugly Betty Presents: Mode After Hours” of ABC.com; “MTVU’s Stand In: President Ellen Johnson Sirleaf” of MTVU; and “Extra on Essence” of Telepictures Productions & Time Inc.’s.
“Dig” is a two-minute monthly vignette that features mainly up-and-coming, independent artists at work – recording in a studio, performing in a concert, or shown in a music video. “This is a show that resonates very well with our audience,” said Miguel Santos, head of MYX® Channel Management. “It is our flagship artist platform featuring buzz-generating artists who need to be seen and heard by the general public. ‘Dig’ fits right in with the mission and brand positioning of MYX®.”
Nominated for the second time for “Dig” is its youthful producer, Melanie Veloria. “As part of the MYX® team, I take my inspiration from the directives of our management,” she said. “Not many companies are willing to take chances on unproven talent, but MYX® and ABS-CBN International have the foresight to see that independent artists are the future of music.”
ABS-CBN International management was all praises for the MYX® team for its latest achievement.
“This is where the future is headed. There will be more pervasive Asian influences seen in American culture in years to come and MYX® will be the platform,” said Business Development Director Enrique Olives. “We are very proud of the work that people behind MYX® have produced and delivered, and we’re gratified that the industry has recognized it,” said Managing Director Chinky De Jesus. “We’re excited to pave the way for Asian-inspired entertainment. We want to give recognition to what the art, lifestyle and music of Asian Americans stand for and we’re glad this NAMIC nomination affirms that,” said Chief Operating Officer Raffy Lopez.
The NAMIC Vision Awards has recognized achievements of cable networks producing quality, multi-ethnic and cross-cultural original programming content. The 2009 competition marks the expansion of the awards program with eligibility extended to national broadcast networks, local affiliates, local origination programs from cable operators, and VOD content produced for digital platforms.
Entries were judged by a distinguished panel of entertainment industry professionals. Judging focused on overall imagery (creative merit, originality, and presentation quality), sensitivity (the consideration given to cultural nuances), writing (the depiction of issues relevant to people of color) and the quality of acting in the performance categories.
The 15th Anniversary NAMIC Vision Awards will be presented on April 17, 2009 at a luncheon ceremony hosted by Access Hollywood’s Shaun Robinson at the Beverly Hilton in Beverly Hills, California.
SEEN IN THE CITY
Masquerade Ball at South San Francisco
Angel Georecha Ventura awed audiences again last Friday night at a newly-opened restaurant in South San Francisco with her repertoire of 60’s, 70’s and 80’s disco songs as well as sentimental favorites, as crowd dance to the beat all night long. Spotted in the audience are, Daly City Councilman David J Canepa with his wife Ana Valenzuela, the whole troop of Club Royale International, headed by its President Gil Navarro and his wife, Jett Viray-Navarro. Claire Viray provided the hair and make-up services for Angel. Angel Georecha Ventura will be hitting next the high school auditorium at Pinole High this coming April 10 and 11, 2009.
TO-BE-SEEN IN THE CITY
The Heartthrobs in Reno this April 18th
The HEARTTHROBS 2009 Canadian and US Tours starring PIOLO PASCUAL, JOHN LLOYD CRUZ, SAM MILBY, BEA ALONZO and POKWANG will be in RENO, NV on SATURDAY, APRIL 18, 2009 7:30 PM at Silver Legacy Resort Casino.
For ticket purchase, please call Archie 510-552-1546 / Joann 408-561-6968 / Nanette 510-828-4792. Bus transportation available from Union City! • For more info on the US Tour, call 650-580-6566.
PERSONAL NOTES
Belated Happy Birthday to the Bay Area’s make up artists to the stars, Edmund Dizon of Daly City, who celebrated with intimate gathering of friends at his salon last Saturday. More power and long life, Edmund!
This column appears online also at www.FilipinoVillage.com and www.FilAmNation.com.
Do you have any personal or community events you want announced? Just email them to bradford_adkins@yahoo.com
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